Terms of Service
Effective Date: September 12, 2026
These Terms of Service govern your use of the Coool Studio website and any services purchased from Coool Studio, LLC ("Coool Studio," "we," "us," or "our").
By using this website, purchasing services, submitting payment, or otherwise agreeing to work with Coool Studio, you agree to these Terms.
1. Services
Coool Studio provides digital marketing and related services, including Google Ads campaign strategy, setup, management, optimization, conversion tracking, website and landing page recommendations, Google Business Profile recommendations, and related marketing support.
The exact services included in your engagement are described on the applicable sales page, checkout page, invoice, proposal, statement of work, or other written agreement.
Services not specifically included in the purchased package may require an additional fee.
2. Google Ads Management
Google Ads management may include:
campaign research and strategy
campaign setup
keyword research and targeting
ad creation and testing
negative keyword management
search term review
bid and budget management
conversion tracking
campaign optimization
landing page recommendations
reporting and performance review
Coool Studio may modify campaign structure, targeting, keywords, ads, bidding strategies, and related settings when reasonably necessary to improve campaign performance.
3. Setup Fee
A $1,000 setup fee is due when services are purchased unless otherwise agreed in writing.
The setup fee covers initial research, account setup, campaign planning, tracking configuration, onboarding, and other work performed before and during launch.
The setup fee is non-refundable.
4. Monthly Management Fee
Google Ads management is currently priced at $2,000 per month, unless another rate is stated in writing at the time of purchase.
The first monthly management payment is due when services are purchased.
Subsequent monthly management payments are charged approximately every 30 days during the service term.
5. Three-Month Minimum Commitment
Google Ads management requires an initial three-month minimum commitment.
The initial service commitment consists of:
$1,000 setup fee
$2,000 Month 1 management fee
$2,000 Month 2 management fee
$2,000 Month 3 management fee
The minimum service commitment is therefore $7,000, excluding advertising spend and any additional services.
By purchasing services, you authorize Coool Studio to charge the agreed payment method for payments due during the initial three-month term.
The three-month commitment applies regardless of whether you decide to reduce or pause your advertising spend during the initial term.
6. After the Initial Term
After the initial three-month commitment is completed, services continue on a month-to-month basis unless canceled.
You may cancel month-to-month services at any time before the next billing date.
Cancellation stops future management charges. Payments already made are not refundable.
7. Advertising Spend
Advertising spend is separate from Coool Studio's fees.
Clients should generally plan for a recommended Google Ads budget of at least $1,500 per month, although the appropriate budget may vary based on location, specialty, competition, search demand, and business goals.
Advertising spend is normally paid directly by the client to Google.
Coool Studio does not receive or retain the client's Google advertising budget unless specifically agreed otherwise in writing.
Google may charge the client's payment method according to Google's own billing policies.
8. No Guaranteed Results
Marketing and advertising performance cannot be guaranteed.
Coool Studio does not guarantee:
a specific number of leads
a specific number of consultations
a specific number of new clients or patients
a specific cost per lead
a specific return on advertising spend
a specific revenue increase
a specific search ranking
a specific campaign result within a particular period
Campaign performance depends on many factors outside Coool Studio's control, including competition, search demand, location, advertising budget, website quality, pricing, service offering, client responsiveness, market conditions, and the client's sales or intake process.
Any forecasts, projections, examples, estimates, or expected results are provided for planning purposes only.
9. Campaign Ramp-Up and Optimization
Google Ads campaigns require time to collect data and identify meaningful performance trends.
Clients understand that campaigns may require several weeks or longer before sufficient data exists to properly evaluate results.
The initial three-month term is intended to allow sufficient time for campaign setup, testing, optimization, and performance evaluation.
10. Client Responsibilities
The client agrees to provide Coool Studio with accurate and timely information necessary to perform the services.
This may include access to:
Google Ads
Google Analytics
Google Tag Manager
Google Business Profile
website or landing page systems
domain or DNS settings
scheduling systems
call tracking systems
other marketing tools
The client is responsible for maintaining accurate business information, pricing, services, licensing, claims, availability, and other information presented to prospective customers.
The client is also responsible for responding to leads and inquiries in a timely manner.
Coool Studio is not responsible for lost opportunities caused by delayed responses, missed calls, no-shows, scheduling problems, inadequate staffing, or other issues outside Coool Studio's control.
11. Website and Landing Page Requirements
Google Ads require an appropriate destination page.
If the client's existing website or landing page is not suitable for advertising, Coool Studio may recommend changes before or during the campaign.
Website development, redesign, copywriting, or substantial landing page work is not automatically included unless specifically stated in the purchased service.
Additional website work may be quoted separately.
12. Account Ownership
Whenever practical, advertising accounts should be created in or transferred to accounts owned by the client.
The client remains responsible for advertising charges incurred through their accounts.
Coool Studio may retain ownership of internal templates, processes, systems, frameworks, reusable campaign structures, design systems, internal documentation, and proprietary methods.
13. Third-Party Platforms
Coool Studio relies on third-party platforms including Google, Stripe, website platforms, analytics platforms, and other software providers.
Coool Studio does not control these platforms and is not responsible for:
platform outages
account suspensions
advertising disapprovals
policy changes
billing errors caused by third parties
algorithm changes
loss of access
software failures
changes in platform functionality
Coool Studio will make reasonable efforts to resolve issues that affect campaigns but cannot guarantee the actions or availability of third-party platforms.
14. Advertising Policy Compliance
Advertising campaigns must comply with Google's advertising policies and all applicable laws and regulations.
Clients working in healthcare or therapy-related fields are responsible for ensuring that their business, services, claims, licensing, and patient communications comply with applicable professional, healthcare, privacy, and advertising requirements.
Coool Studio does not provide legal, medical, regulatory, or compliance advice.
15. Privacy and Sensitive Information
Clients should not provide Coool Studio with unnecessary patient health information, medical records, clinical records, or other sensitive personal information.
Coool Studio's marketing services are not intended to function as a medical records system or patient management platform.
Clients remain responsible for determining whether their own systems, forms, tracking tools, websites, and advertising practices satisfy any applicable privacy or healthcare requirements.
16. Payments
Payments are processed through Stripe or another approved payment processor.
By submitting payment information, you authorize the applicable processor and Coool Studio to charge your payment method for amounts due under your service agreement.
If a payment fails, Coool Studio may suspend work until the outstanding balance is paid.
The client's payment obligations during the initial three-month commitment remain in effect even if services are suspended because of nonpayment.
17. Refund Policy
All payments are non-refundable.
This includes:
setup fees
monthly management fees
prepaid service fees
website or development fees
additional service fees
Because Coool Studio begins performing strategy, research, setup, optimization, and other professional services after purchase, refunds are not provided for work already purchased or performed.
Stopping or canceling advertising does not create a right to a refund.
18. Cancellation
During the initial three-month commitment, the client remains responsible for all management fees due for the initial term.
After the three-month initial term, the client may cancel month-to-month management at any time before the next billing date.
Cancellation does not create a refund for amounts already paid.
Coool Studio may terminate services if a client fails to pay, violates these Terms, requests unlawful activity, abuses Coool Studio staff or systems, provides materially false information, or creates unreasonable legal or reputational risk.
19. Pausing Advertising
Clients may request that Google Ads campaigns be paused.
Pausing advertising during the initial three-month term does not pause or eliminate management fees owed during that term.
After the initial term, a client wishing to pause both advertising and management should cancel management before the next billing date.
20. Intellectual Property
The client retains ownership of materials they provide to Coool Studio.
Upon full payment, the client may use final advertising materials specifically created for their business as part of the purchased service.
Coool Studio retains ownership of its pre-existing intellectual property, templates, systems, methods, processes, frameworks, internal tools, reusable campaign structures, and know-how.
21. Portfolio and Marketing Use
Unless otherwise agreed in writing, Coool Studio may identify a client's business as a client and may reference publicly available work performed for that client in Coool Studio's portfolio, case studies, or marketing materials.
Coool Studio will not disclose confidential business information or private customer information without permission.
If you do not want your business referenced publicly, notify Coool Studio in writing.
22. Confidentiality
Both parties agree to use reasonable care to protect confidential information received during the engagement.
Confidential information does not include information that is publicly available, independently developed, or lawfully obtained from another source.
23. Limitation of Liability
To the fullest extent permitted by law, Coool Studio will not be liable for indirect, incidental, special, consequential, or lost-profit damages arising from the use of the website or services.
Coool Studio's total liability arising from a particular engagement will not exceed the amount the client paid to Coool Studio during the three months immediately preceding the event giving rise to the claim.
Nothing in these Terms limits liability where such limitation is prohibited by law.
24. Indemnification
The client agrees to defend, indemnify, and hold harmless Coool Studio, LLC and its owners, contractors, and representatives from claims, losses, liabilities, damages, and expenses arising from:
information supplied by the client
the client's services or professional activities
claims made by the client in advertising
violations of applicable law by the client
intellectual property supplied by the client
the client's handling of leads, patients, clients, or customers
25. Website Use
You may use the Coool Studio website for lawful informational and business purposes.
You may not attempt to interfere with the website, gain unauthorized access to systems, copy protected materials for commercial use, introduce malicious software, or use the website for unlawful purposes.
26. Changes to Services or Pricing
Coool Studio may change its pricing, service packages, or website offerings at any time.
Pricing changes will not retroactively alter amounts already agreed upon for an active initial service term unless both parties agree in writing.
Month-to-month pricing may be changed with reasonable advance notice.
27. Changes to These Terms
Coool Studio may update these Terms from time to time.
The updated version will be posted on the website with a revised effective date.
Material changes affecting an existing paid engagement will not retroactively eliminate rights or obligations already established under an earlier agreement unless required by law or agreed in writing.
28. Governing Law
These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles.
Any dispute arising from these Terms or the services will be subject to the jurisdiction of the appropriate state or federal courts located in California.
29. Severability
If any provision of these Terms is found unenforceable, the remaining provisions will remain in effect.
30. Entire Agreement
These Terms, together with any applicable checkout page, invoice, proposal, statement of work, or written service agreement, constitute the agreement between the client and Coool Studio concerning the purchased services.
If a specific written agreement conflicts with these Terms, the more specific written agreement will control for that engagement.
31. Contact
Questions regarding these Terms may be sent to:
Coool Studio, LLC
Email: hi@coool.studio
Website: https://coool.studio